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Privacy Policy

Last updated: 1/4/2026

This Privacy Policy explains how MTRTB ("we", "us", or "our") collects, uses, and protects information in connection with our website, platform, and services ("Services").
 

1. Scope

This Privacy Policy applies to:

  • Visitors to our website

  • Users interacting with our platform

  • Businesses and teams using our Services

The Services are intended for professional use in performance media environments.
 

2. Data Controller

For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), MTRTB acts as a data controller for website and business contact data, and may act as a data processor when processing data on behalf of customers.

Contact details:
Email: contact@mtrtb.io
Company: MTRTNB

3. Information We Collect

3.1 Information You Provide

We may collect:

  • Work email

  • Company name

  • Role or job title

  • Information submitted through demo requests or contact forms

3.2 Technical and Usage Data

We may collect:

  • IP address

  • Device and browser information

  • Network-related data

  • Interaction and event data

  • Session-level signals

This data is used to analyze traffic quality and detect invalid or suspicious activity.

3.3 Platform and Integration Data

When customers use the Services, we may process:

  • Campaign and traffic data

  • Source, placement, or partner-level data

  • Conversion and event signals

We process only the data necessary to provide the Services

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4. Legal Basis for Processing (GDPR)

We process personal data under the following legal bases:

  • Legitimate interests – to operate, improve, and secure the Services, including fraud detection and traffic analysis

  • Performance of a contract – when providing Services to customers

  • Consent – where required (e.g., form submissions or cookies where applicable)

  • Legal obligation – where processing is required by law

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5. How We Use Information

We use data to:

  • Detect invalid traffic and fraud patterns

  • Analyze media quality and performance risks

  • Provide reporting and insights

  • Operate and improve the platform

  • Respond to inquiries and demo requests

We do not use collected data for unrelated marketing purposes.

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6. Data Minimization and Purpose Limitation

We follow core data protection principles:

  • Collect only what is necessary

  • Use data only for defined purposes

  • Avoid unnecessary personal data processing

Our approach is signal-based and focused on traffic quality, not personal profiling.

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7. Data Sharing

We do not sell personal data.

We may share data:

  • With service providers (hosting, infrastructure, analytics support)

  • With customers as part of the Services

  • When required by law or legal process

All sharing is limited to what is necessary.

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8. International Data Transfers

Where data is transferred outside the European Economic Area (EEA), we implement appropriate safeguards, including:

  • Standard Contractual Clauses (SCCs)

  • Equivalent legal mechanisms where applicable

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9. Data Retention

We retain data only as long as necessary to:

  • Provide the Services

  • Support reporting and analysis

  • Comply with legal obligations

Retention periods may vary depending on the nature of the data and contractual requirements.

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10. Security

We implement appropriate technical and organizational measures, including:

  • Access controls

  • Secure processing environments

  • Data handling restrictions

While no system is completely secure, we are designed to minimize risk and exposure.

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11. Confidentiality

Due to the nature of performance media operations:

  • Certain engagements may remain confidential

  • Data may be processed in sensitive environments

We apply strict internal controls to such data.

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12. Your Rights (GDPR)

If you are located in the EEA, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent where applicable

To exercise your rights, contact us at the details below.

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13. Cookies and Tracking

We may use cookies or similar technologies to:

  • Operate the website

  • Analyze usage

  • Improve user experience

Where required, consent will be obtained in accordance with applicable laws.

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14. Third-Party Services

The Services may integrate with third-party platforms (such as ad platforms, analytics tools, or APIs).

We are not responsible for the privacy practices of those third parties.

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15. Updates to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page.

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16. Contact

For privacy-related inquiries or to exercise your rights:

Email: contact@mtrtb.io
Company: MTRTB

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